Search Engine Marketing (SEM) in its literal sense is a type of Internet marketing that entails improving the exposure of websites in search engine results pages, typically through paid advertising. SEM includes search engine optimization, which commonly involves adjusting or rewriting website content and architecture in order to improve pay-per-click (Google Ads) listings by achieving a higher ranking in search engine results pages.
As a fact it might interest you, were you aware that on Google, a startling 63 percent of people click on a sponsored advertisement in comparison to a regular one?
This brings us to a conclusion indicating that our content has a 63 percent probability of being discovered by our target audience using Google’s search engine platform.
All of this is because our advertising was seen to the right people at the right time thanks to search engine marketing. Search Engine Marketing, or Google Ads, is the umbrella name for such adverts.
If you’re not sure what Google Ads is or how it may benefit your company, read on. In this article, we’ll go over everything you need to know about Google Ads, including what it is, what phrases you should know, and how it may help your business.
Importance of Google Ads
Practically every company has a website in the age of the digital world. This implies that in order to succeed online and outrank the competition, you must stand out.
While SEO has shown to be a time-tested strategy for increasing website visibility, the time it takes to see actual effects from this digital marketing strategy is much too long. SEO may not be a viable option for businesses seeking immediate results. Google Ads is particularly useful in this situation.
Unlike social media, which has a more invasive advertising style, Google Ads advertising allows you to target a specific population that is ready to buy. Google Ads marketing allows you to reach out to customers who are at different stages of the buying process. It makes you visible to consumers who are specifically seeking your products and services. As a result, Google Ads is a conversion-friendly strategy. Its significance stems from the fact that it assists you in moving closer to your conversion objectives.
The CPC model of Google Ads marketing is what makes it so appealing. You will only be charged if someone clicks on your ad. Whether you wish to promote on Google or Bing, your adverts will only cost you money if someone clicks on them. You may go into your campaign account and make changes if your PPC ad isn’t converting rapidly or has a poor conversion rate.
One of the many reasons Google Ads is suggested in your marketing plan is for targeted marketing. Google Ads not only aids in capturing the attention of customers who may be interested in purchasing your specialty products and services, but it also aids in making your adverts as targeted as possible. You have an ocean of alternatives to explore with Google Ads, from picking the time for your adverts to letting you target individuals from a certain place, gender, and age group.
Wrapping it up!!
As significant and beneficial Google Ads marketing is, one cannot always focus on squeezing the most benefits out of their campaigns unless it is run by a professional. This is why hiring a PPC ad manager for your campaign is significant concurrently.
Understanding the same, EJS Webserve is India’s leading Digital Marketing Agency that helps you hire its services and Digital Marketing Professional services starting from as low as $160 a month.
To get started with Google Ads Promoting your brand and enhancing its visibility online, contact our team right away!